The future of marketing is
Aura Marketing™
Your company already has an aura: what it stands for, who it serves, how it sounds. Aura Marketing means everything you publish and send carries it. mxAURA™ is the platform that makes it hold.
The aura is captured once
Set it up one time. Every writer and every draft starts from it.
Positioning
Who you are for, what you replace, why you win. The frame every piece is written inside.
Brand kit
Name, look, and a written brief on how each brand speaks. One kit per brand, as many brands as you run.
Your material
The site, the deck, the whitepaper. Drafts draw on it and never beyond it.
Then it flows through
One thread, from what you stand for to what a reader receives. Nothing retyped, nothing drifts.
Article
Drafted from the aura, reviewed against it, published in a hub that lives on your own site.
Share card
Built for the piece, so the link looks right on LinkedIn, Facebook and Slack.
Sequence
Composed from the article, in your HubSpot templates. HubSpot sends it; mxAURA never does.
Reader to lead
A reader who opens the whitepaper becomes a contact in the CRM you already run.
Why it holds
Consistency is not a style guide people forget. It is the starting point of every draft.
- Five authors write as one company. They all begin from the same aura.
- Drafts never invent. No fact, figure, name or link that is not in your material.
- Every draft is reviewed first. A second pass against the rubric, scored, so quality is a number you can watch.
- It works with what you have. Your website, your HubSpot, your ChatGPT or Claude.
What exists today
In early access with design partners now.
Hubs
News, insights and whitepapers as galleries inside your site, at your addresses, with share cards, feeds and stats.
AI Assist
Drafts and reviews articles and sequences from your aura and your material.
Messaging
Sequences from reusable blocks in your HubSpot templates. HubSpot sends.
Assistants
Ask ChatGPT or Claude to write, place and publish. How to connect.
See your aura in your first article
Early access is open to a small number of companies and agencies. Tell us what you publish and we will set you up.